January 10, 2025
4:30 minutes
Alasdair Hamilton
April 17, 2025
30 minutes
Enterprise-level pharmacies in Australia – such as large chains or groups – operate under strict regulatory requirements and high customer volume. They must comply with national programmes like the Pharmaceutical Benefits Scheme (PBS) for subsidised prescriptions, maintain patient privacy under the Privacy Act, and adhere to professional standards. Moreover, Australian pharmacies often provide clinical services (vaccinations, medication reviews) and handle controlled medicines, all of which demand robust record-keeping and compliance.
In this context, adopting a modern Mobile Point of Sale (POS) system can streamline operations while meeting these unique needs. Mobile POS solutions allow staff to serve customers anywhere in the store, eliminating the physical barrier of the counter and reducing wait times. This guide explores why mobile POS technology – particularly Awayco Mobile POS – is beneficial in pharmacy settings, and provides an ROI analysis, real-world examples, integration insights, and best practices for implementation in large-scale Australian pharmacies.
Mobile POS systems turn a tablet or handheld device into a full POS terminal, enabling checkout from anywhere in the pharmacy. This mobility yields several key benefits tailored to pharmacy operations:
Long queues at pharmacy checkout counters frustrate customers and can deter them from entering. Studies indicate 82% of shoppers are less likely to enter a store if they see a long queue, and 68% of those who do enter abandon purchases if wait times exceed five minutes. Additionally, 40% will go to a competitor instead.
Mobile POS tackles this by enabling “line busting” – staff can finalise sales on the shop floor or in the consultation area, preventing bottlenecks at a single register. Awayco highlights that its Mobile POS lets retailers “complete transactions without ever leaving the customer’s side,” cutting wait times and effectively eliminating lines. This is crucial in pharmacies where peak times (e.g. after work hours or during flu season) can otherwise lead to congestion.
By breaking the confines of the traditional counter, pharmacists and pharmacy assistants can deliver more personal care. A mobile POS turns the point of sale into a point of service – staff can consult with a customer about a medication or product and ring up the sale on the spot. This creates a more individualised experience rather than shuffling the patient to a cashier.
Mobile POS also enables services like kerbside pickup for prescriptions or OTC products – a feature many Australian pharmacies adopted during the COVID-19 pandemic. Instead of the cumbersome process of staff running back and forth with credit cards and receipts, a mobile POS allows the entire kerbside transaction to occur in one step at the car.
The result is higher customer satisfaction and loyalty. Pharmacies using mobile POS have noted that “transactions that used to take five minutes now take only two… We used to always have a line… Now, we get through queues faster,” leading to happier patients.
Modern mobile POS systems like Awayco’s do more than process payments – they incorporate full inventory management. Every sale updates stock levels in real time, which is invaluable in pharmacy where inventory accuracy is critical.
Awayco’s platform provides “real omnichannel, real-time inventory” visibility. This means if a particular medication or product is low in one store, staff can quickly see if it’s available at another branch or warehouse, improving the pharmacy’s ability to fulfil customer needs. Integration with ordering systems can enable just-in-time restocking.
By unifying in-store and online inventory data, a mobile POS supports services like Click-and-Collect (Buy Online, Pick-up In-Store). All of this reduces stockouts and ensures the pharmacy maximises sales opportunities without overstocking.
Pharmacies face compliance requirements that a generic retail POS might not handle, but a pharmacy-focused mobile POS can be a powerful tool for regulatory adherence.
Modern pharmacy POS systems help with compliance by capturing needed information during the sale. For example, Awayco Mobile POS devices can scan a customer’s driver’s licence to instantly record ID for controlled substance purchases.
Mobile POS can also prompt staff for actions like obtaining digital signatures for prescription pickups or confirming that mandatory counselling was offered. Moreover, integration with the dispensing system means the date and time of script pickup can feed into the patient’s record, supporting medication adherence monitoring.
Awayco’s Mobile POS supports contactless payments on the device itself, including Tap-to-Pay on Android. This is particularly useful in Australia where contactless payments are ubiquitous.
The ability to accept all payment types on a mobile device means pharmacists can conclude transactions quickly anywhere – whether next to the dispensary, in an aisle, or at a flu-shot clinic table.
The system still allows printing or emailing of receipts via a connected mobile printer if needed. Awayco leverages enterprise-grade security in these transactions, keeping data private and secure.
Enterprise pharmacies often have loyalty programmes. Awayco’s POS embeds loyalty and voucher systems into the checkout without needing third-party apps. Staff can enrol customers, check points, and apply promotions on the spot.
This empowers staff to provide personalised recommendations and upsell complementary products. Studies have shown that sales can increase 25–50% when knowledgeable associates assist customers with tailored advice.
A mobile POS with clienteling features enables these insights in real time, creating additional revenue opportunities.
When evaluating the switch from a traditional point-of-sale setup to a mobile POS like Awayco, enterprise pharmacies should consider the return on investment (ROI) across several dimensions. Below is a comparison of Traditional Pharmacy POS (legacy cash registers or stationary computer terminals) versus Modern Mobile POS in key areas:
Traditional Pharmacy POS:
High capital expenditure for proprietary hardware (registers, back-office servers). Licences often require large one-time fees. Scaling up — such as adding more lanes — multiplies these costs significantly.
Mobile POS (Awayco):
Lower upfront costs by using off-the-shelf mobile devices (tablets or smartphones) and inexpensive card readers. Often runs on a cloud subscription model (pay-as-you-go) rather than a heavy licence model. Start with one or two devices and add more as needed, without significant infrastructure. This reduces capital outlay and accelerates return on investment.
Traditional Pharmacy POS:
Limited by fixed checkout points — during peak times, customers queue, while staff may be idle at other times. Traditional systems can become slow or unreliable as they age. Training on older interfaces can also be time-consuming.
Mobile POS (Awayco):
Enables greater efficiency through line-busting and multitasking. Staff can serve customers from anywhere in the store, processing sales on the spot — resulting in shorter lines and higher throughput. Devices use intuitive touch interfaces requiring minimal training. Cloud-based updates prevent lag and eliminate the maintenance issues of ageing hardware.
Traditional Pharmacy POS:
Customer experience can suffer due to waiting and impersonal service. Customers must go to the counter and wait even for small purchases. Static POS systems may lack access to customer data or loyalty info during service.
Mobile POS (Awayco):
Significantly improved through faster checkout and personal interaction. Customers avoid long queues and are more likely to complete purchases. Staff with mobile devices can offer one-on-one service — consulting on a product and completing the sale on the spot. Loyalty programmes are integrated, so customers are recognised instantly.
Traditional Pharmacy POS:
Often siloed — while the register might deduct stock, syncing with inventory databases or online channels may be delayed or require manual reconciliation. This can result in inaccurate stock counts, out-of-stock situations, lost sales, or compliance issues.
Mobile POS (Awayco):
Provides real-time, integrated inventory control. Every sale updates stock levels instantly across the system, ensuring accuracy across channels. Supports automated restocking — triggering wholesale orders when stock runs low. Outcome: Fewer stockouts, better patient care, and smarter stock decisions.
Traditional Pharmacy POS:
Older systems may not include compliance features. Tasks like capturing IDs or logging pharmacist counselling are often done manually, increasing the risk of non-compliance. Local server storage in legacy systems poses data security risks.
Mobile POS (Awayco):
Purpose-built or configurable for pharmacy compliance. Can capture driver’s licence or Medicare card via device camera or scanner and attach it to the transaction. Systems prompt staff for required actions like counselling notes or signatures. Data is encrypted and securely stored in the cloud, ensuring data security and reducing risks around legal compliance and fraud.
A large outpatient pharmacy serving a cancer hospital transitioned to a modern POS with mobile capabilities to enhance safety and speed. Medication dispensing errors dropped by 94% thanks to built-in safety checks like patient verification at checkout. The checkout process itself became much faster, cutting average transaction time by more than half and virtually eliminating queues. Staff found the system easier to train on, which is crucial in an environment with rotating pharmacy students and new hires. This case demonstrates how integrating POS with patient records can drastically improve accuracy, throughput, and patient satisfaction.
A community pharmacy integrated a nutrient depletion advisory programme into their POS interface. Over six months, supplement sales climbed from about $3,000 to $10,000 per month, more than a threefold increase. The POS would alert staff at checkout if a patient’s prescriptions might cause nutrient depletions, allowing the staff to recommend appropriate supplements. Many customers accepted these suggestions, boosting revenue and improving care. This case underlines the revenue growth potential when a POS system is leveraged for personalised recommendations.
Walgreens rolled out enterprise-grade Zebra mobile devices to all its stores for both point-of-sale and store operations. The mobile solutions made it easy and frictionless for team members to assist shoppers and complete store management tasks. Staff could look up product info, check planograms, and set up home deliveries on the spot. The large-scale investment signals strong ROI expectations – likely seen in improved labour productivity and customer service.
In all these cases, common themes emerge: shorter queues, higher throughput, more personalised service, and integrated data leading to better decision-making.
A critical success factor for implementing mobile POS in an enterprise pharmacy is how well it integrates with existing systems and supports compliance processes. Australian pharmacies typically use specialised pharmacy management software for dispensing (patient medication records, scripts, etc.) and may have separate solutions for retail inventory, accounting, and regulatory logging. Awayco’s platform and similar modern POS systems offer integration capabilities to unify these systems:
For optimal efficiency, the mobile POS should connect with the pharmacy’s Patient Medication Record (PMR) or dispensing software (e.g., Minfos, FRED, Aquarius or other systems common in Australia). This allows a two-way flow of information: when a prescription is dispensed, its details (price, item, patient ID) can be sent to the POS for quick checkout, and conversely the POS can notify the dispensary system when a patient has picked up their medication.
Such integration yields benefits like automatically updating the script status to “collected” along with timestamp and capturing electronic signatures, which aids in adherence tracking. It can also alert the POS cashier if the patient has other scripts ready in wait, so patients don’t leave without all their prescriptions.
While specifics for Awayco’s integration with dispensing systems aren’t public, the platform’s philosophy is to work within a retailer’s existing ERP and POS system without forcing massive IT overhauls. In practice, an integration might use APIs or interfacing middleware that connect Awayco Mobile POS with the pharmacy’s system to exchange data on inventory and sales of prescription items.
Awayco Mobile POS shines in its ability to embed loyalty programmes and customer profiles into transactions. It can either use its built-in loyalty system or integrate with an existing one.
For pharmacies, this integration might connect to a broader customer relationship management (CRM) database that includes not just retail purchases but also service interactions (like flu shot history or loyalty club membership).
When a patient checks out, the staff can see their profile: Are they a member of the pharmacy’s loyalty programme? Do they have any coupons or promotions available? Have they opted in for health reminders?
Having this info at hand allows the POS to apply any eligible discounts or vouchers automatically and record the transaction towards the customer’s rewards. Integration with patient engagement platforms could enable features like digital receipts or post-purchase surveys triggered by the POS.
The ROI is seen in stronger customer loyalty and targeted marketing — for example, the ability to notify a patient when their frequently bought vitamin is on sale, based on POS purchase history.
Compliance integration is especially important in Australia’s regulated pharmacy environment. This includes:
In essence, a mobile POS like Awayco’s becomes a secure extension of the pharmacy’s IT infrastructure, linking dispensing, sales, compliance, and inventory systems into a seamless ecosystem.
Implementing a mobile POS system across a large pharmacy operation requires careful planning and execution. Below are best practices and considerations to ensure a smooth rollout and optimal results:
Begin by assessing your pharmacy group’s specific needs. Map out current pain points in the checkout process, inventory management, and data flow. Engage with compliance officers or advisers to identify any regulatory must-haves – for example, ensuring the POS can capture the data needed for PBS claims, controlled drug reporting, and privacy compliance.
Early identification of these requirements will guide system configuration. It’s wise to consult the Pharmacy Board of Australia’s guidelines and QCPP standards to align the POS processes (e.g., prompts for patient counselling or ID checks) with professional standards.
Involve key stakeholders from the outset – pharmacy managers, head office IT, frontline pharmacists, and even patients (via feedback surveys) to build a case for the new system. Emphasise the benefits (faster service, improved accuracy, etc.) backed by evidence; for example, share statistics like the reduction in wait times and error rates from the case studies. Getting buy-in from pharmacists and technicians is crucial since they will be using the system daily. Change management is easier when staff understand why the change is happening and have had input on addressing their pain points.
Select mobile devices that are robust and suitable for the pharmacy environment. Tablets (iPads or Android) or purpose-built devices should have durable cases and perhaps hand straps. Ensure charging docks or backup batteries are available to avoid downtime mid-shift. Plan for a secure Wi-Fi network in each store that covers all areas – you don’t want dead spots where the POS can’t connect. Also consider peripheral needs: mobile receipt printers, barcode scanners (if not built into the device camera), and stands or holsters. Use ruggedised cases and employee training to prevent drops or theft of devices.
Rather than deploying to all stores at once, start with a pilot programme. Choose one or two pharmacies (perhaps with differing profiles – e.g., one high-volume urban pharmacy and one smaller suburban pharmacy) to trial Awayco Mobile POS.
A pilot allows you to uncover any integration snags or workflow adjustments needed on a small scale. Use the pilot to gather metrics – checkout time, customer feedback, any errors – and refine training or system settings. This step builds a template for broader implementation.
Training is critical for successful adoption. Even though mobile POS interfaces tend to be user-friendly, staff must be comfortable with new workflows. Conduct hands-on training sessions covering basic operations (scanning items, taking payments, syncing with the dispensary system) as well as handling exceptions (returns, offline mode, etc.).
Encourage super-users at each store to assist peers. Update standard operating procedures (SOPs) and communicate changes clearly. Highlight how the new system makes their jobs easier – such as quicker prescription pickup processing or easier ID captures.
Work closely with the Awayco implementation team or your IT department to integrate the POS with existing systems. Test end-to-end scenarios: dispensing a script, processing it via mobile POS, checking loyalty programmes, recording ID scans, and sending receipts.
Test connectivity resilience, ensuring that transactions are saved during network drops and synced later. Verify reporting outputs for the finance and compliance teams.
Once the pilot is refined, roll out to stores in manageable waves. Provide onsite or remote technical support during each go-live. Many pharmacies benefit from running old and new systems in parallel for a brief period to build confidence.
Each site should complete a checklist (Wi-Fi tested, devices charged, trained staff) before fully switching over.
Educate customers about the mobile checkout service. Staff can say, "I can check you out right here if you like," to encourage uptake. Signage can highlight the faster service option. Maintain traditional counter service during transition for customers who prefer it, particularly older patients.
Track KPIs like average checkout times, queue lengths, transactions per hour, and error rates. Collect feedback from staff and customers to find areas for refinement. Some mobile POS systems allow updating configurations remotely, enabling quick improvements.
Celebrate successes (e.g., faster transaction times, positive customer comments) to build momentum. Use early adopters as internal champions. Over time, leverage mobile POS data for deeper insights into inventory trends, customer behaviour, and promotional effectiveness, improving broader pharmacy operations.
Mobile POS systems are transforming retail, and pharmacies stand to gain tremendously from this technology. Awayco’s Mobile POS, with its enterprise-ready features, aligns well with the needs of Australian pharmacies – from compliance and inventory control to delivering superior customer service.
By reducing queues and wait times, it addresses one of the biggest friction points in pharmacy retail. By integrating with inventory and loyalty systems, it helps create a unified omnichannel pharmacy experience – critical as pharmacies expand into online services and Click-and-Collect. And by empowering staff with mobility and data at their fingertips, it turns every interaction into an opportunity to build trust and satisfaction – whether that’s a pharmacist checking out a patient at the counselling counter or an assistant helping a shopper find the right supplement.
The ROI analysis shows that beyond the qualitative improvements, there are solid financial and operational reasons to invest in mobile POS: lower hardware costs, higher throughput, fewer errors, and potentially increased sales. The case studies illustrate that these are not just theoretical benefits – real pharmacies have seen faster checkout times, dramatic error reduction, and revenue growth after modernising their POS systems.
For an enterprise-level Australian pharmacy, implementing Awayco Mobile POS is not a trivial undertaking, but with careful planning and adherence to best practices, it can be a game-changer. The pharmacies that have already ventured into this space are reaping rewards in efficiency and customer loyalty. By leveraging the guidance in this document – and citing authoritative experiences from across the industry – pharmacy leaders can make informed decisions and craft an implementation strategy that ensures success.
In a competitive healthcare retail landscape, embracing a mobile POS is a strategic move to future-proof pharmacy operations. It enables pharmacies to meet patients where they are (in store, kerbside, or online), streamline compliance in an increasingly complex regulatory environment, and free up the pharmacy team to focus on what they do best: caring for the community. Awayco’s platform, built with modern retail in mind, can be a catalyst for Australian enterprise pharmacies to deliver faster, smarter, and more connected service than ever before.
January 10, 2025
4:30 minutes