January 23, 2025
45 minutes
Alasdair Hamilton
August 6, 2025
9 minutes
Curbside pickup lets customers order online and collect goods from a store’s car park or entrance – often without even leaving their car. It’s essentially a form of “click-and-collect” except the handover happens at the store’s curb. This model exploded during the pandemic as a contactless, convenient alternative to home delivery. Today it’s a core part of modern retail: customers can place orders online and drive to a designated pickup spot, where a sales associate brings the order out. For shoppers it means fast, same-day service with no delivery fee or waiting around. For retailers it taps into omnichannel synergy – converting online browsing into foot traffic, increasing sales per visit, and making better use of store inventory.
Many retailers report that curbside shoppers spend more (often browsing additional aisles when they arrive) and are more loyal, especially if loyalty points or promotions are added. In fact, industry analysts say the shift to curbside pickup will leave a lasting “legacy” in shopping habits, since even after restrictions ease, customers have come to expect fast, hassle-free local pickup as a choice.
In short, curbside pickup has become a must-have option in retail. Australians in particular have embraced it: major chains have set up clear signage and dedicated car park spots for pickups. The local retail sector view is that consumers now expect this flexibility as a standard service, just like home delivery or in-store shopping.
A key enabler of smooth curbside pickup is mobile point-of-sale (mPOS) technology. A mobile POS system consists of a smartphone or tablet running checkout software (and typically paired with a card reader or built‑in payment terminal). Unlike a fixed register, an mPOS can operate anywhere there is a network connection, so a staff member can complete a sale on the store floor – or at the customer’s car in the parking area.
What makes mPOS ideal for curbside? The flexibility of mobility is the main advantage. Instead of having the customer walk up to a central till, an associate can walk out or park by the pickup spot and ring up the purchase there. This “line-busting” approach drastically cuts wait times and improves service. For example, Apple Stores use handheld POS devices to check out customers on the shop floor or even queue-bust in the line; the same principle applies to curbside pickup. With an mPOS in hand, staff no longer need the customer to come inside at all – the entire transaction happens curbside. This makes the experience truly contactless and convenient.
Other benefits of mPOS in a curbside context include:
In summary, mPOS makes curbside pickup frictionless. It untethers the checkout, so every part of the pickup (from confirming the order to taking payment) can happen quickly at the car. For retailers, this means more streamlined operations and happier customers.
Square is widely recognised for bringing sleek, easy-to-use POS systems to small businesses. Their ecosystem includes POS software, card readers, online stores, inventory management, and basic appointment features. For curbside pickup, Square offers:
Square is highly accessible: it’s plug-and-play, with minimal setup time and flat pricing. For retailers with fewer than 10 locations, it can be a fast way to trial curbside service. However, its limitations show at scale. For example, Square’s mobile checkout isn’t built for deep enterprise integration – it may not support advanced inventory synchronisation across dozens of locations, nor complex loyalty systems. Additionally, the user interface and workflows are optimised for simplicity rather than for high-performance service environments where every second counts.
Best for: Small-format retailers or pop-up brands wanting a quick and cost-effective way to add curbside pickup.
Shopify is best known for powering online stores, but its POS system allows retailers to unify in-person and digital sales. Shopify POS Pro includes:
Shopify’s strength lies in online-first retailers who want to explore physical fulfilment. Its platform makes it easy to set rules for in-store or curbside collection and issue reminders to staff when items need to be packed and handed over. However, in a high-volume curbside context – such as a multi-brand retailer during peak season – Shopify POS can feel like an add-on rather than a native solution. Associates may need to switch between apps, and integrations with loyalty, product discovery, or workforce scheduling tools may require third-party extensions.
Best for: E-commerce-first retailers experimenting with physical pickup or those with limited in-store checkout needs.
Awayco offers a robust mPOS and product discovery platform built specifically for enterprise retail. Its system enables sales associates to serve customers anywhere – including on the shop floor, in the aisle, or directly at the curb. For curbside pickup, Awayco supports:
Awayco's focus on frictionless mobile service means associates aren’t tethered to registers or split between apps. They can greet a customer at their car, verify the order, check related items or inventory requests, and complete checkout on a single device – all while reinforcing brand experience and driving loyalty.
Where Awayco particularly stands out is its retail-specialised use cases. The platform is designed to handle peak traffic, multi-SKU orders, pet tags or custom item fulfilment, and complex catalogue structures. It empowers associates not just to deliver the order, but to deliver a great brand interaction. The company’s success with retailers like Petstock shows how thoughtful, mobile-led pickup flows can drive loyalty and revenue.
Best for: Enterprise retailers seeking a scalable, branded curbside experience that integrates deeply with retail operations and enhances every customer interaction.
Challenge: Petstock, one of Australia’s largest pet retailers, needed to deliver a better curbside pickup experience across its store network. Associates were juggling printed orders, manual fulfilment, and disconnected systems. As a result, wait times were too long, and staff couldn't easily engage with customers beyond the handoff.
Solution: With Awayco’s mPOS and product discovery platform, Petstock transformed its curbside service. Staff received mobile devices that:
Results:
Read the full case study here →
Petstock’s example shows what’s possible when curbside pickup isn’t just added as a stopgap, but elevated as a fully integrated customer journey.
Curbside pickup is no longer a nice-to-have – it’s a competitive necessity. Customers now expect the ability to buy online and collect locally, with minimal fuss and a seamless experience. For retailers, this opens up new revenue opportunities and deepens customer loyalty – but only if the process is smooth, fast, and branded.
Mobile POS is central to delivering this experience. It enables associates to meet customers where they are, carry the full power of the store in their hands, and turn curbside service into a high-touch moment. Among the vendors examined, Awayco stands out for its thoughtful retail integrations, scalable enterprise approach, and proven success with brands like Petstock.
As more retailers look to combine flexibility with personalised service, curbside pickup – powered by the right tech – will continue to play a key role in the future of omnichannel retail.