Awayco is a suite of e-commerce applications that powers your most important sales channel. With our simple software and world-class support, large retail businesses can consolidate and manage inventory, customers, transactions and products simply on any platform across physical, online or even virtual channels.

We partner with leading retailers to support and exceed the evolving needs of their customers.

Awayco helps retailers to simplify and integrate their technology services, providing infrastructure to innovate at scale and speed.

With roots in the circular economy, Awayco began as a solution offering rental surf products to those who wanted to consume by leasing, rather than buying.

We’ve pivoted to meet a gap in the market, with retailers seeking support to innovate and grow through technology.

Proudly a B-Corporation

We’ve developed world-leading e-commerce technology whilst remaining committed to sustainability and the sharing economy.

Awayco is a certified B Corporation, and an official partner of 1% for the Planet - an example of our commitment to being a planet positive business.


The world’s best retailers adapt rapidly to the evolving needs of consumers. Awayco helps large retailers avoid complexity while adopting systems, building channels, and launching infrastructure required to innovate at scale and speed.

Proudly a B Corporation.

Awayco is a B Corporation, which stands for our commitment to be a business which is also Planet Positive.

Our Success Stories

Henry Nidecker, co-CEO
Nidecker Group
"Awayco see around the curve of e-commerce. We are working on several exciting projects in Retail 3.0, the sharing economy and circularity. They are a great partner to brands looking to accelerate into the future of retail."
David Clarke, CEO
Star Pharmacy Group
"Most of our business is bricks and mortar and Awayco is drawing on industry best practice helping open up new growth horizons for our business and our franchisees via e-commerce."
Shane Young, Managing Director
Petspiration Group
"Awayco are our technical partner performing complex technology integrations, builds and customisations. Awayco empowers our team making e-commerce a strategic advantage for the Petspiration Group."

JOIN our AWAYCO team

We are looking for high performing, values driven individuals who want to grow and contribute at the cutting edge of retail software innovation.

Advisory Board

Michael Rennie
Advisory Board
Michael founded McKinsey's organisation behaviour practice and the firm's leadership practice in the 1990s. He led McKinsey's relationship with Telstra for nearly 20 years, as well as with other technology and media companies, and led the team that founded Domain for Fairfax. Michael currently serves as a Non-Executive Director of Livehire (ASX: LVH) and a Member of the Board of Directors of the NSW Environmental Protection Authority (EPA).
Tom Krulis
Advisory Board
Tom is a passionate leader with over 29 years experience in the retailing industry, with an extensive background in retail starting on the shop floor and progressing to building several leading consumer retail businesses as an investor, board member and operator.
Martin Casey
Advisory Board
Martin is a corporate adviser and director with extensive experience in mergers and acquisitions, investments and venture capital having previously been a partner in an international law firm and an investment banker at Credit Suisse. Martin is a long-term adviser to Thorney Investment Group, a partner in Venture Capital technology firm Rampersand, a director and adviser to a number of tech and investment companies including Fortlake Asset Management, Anaeco Ltd and ADG Global Ltd.
Darin Marks
Experienced Chief Financial Officer with a demonstrated history of working in multiple industries including environmental services, property development and real estate, investments, retail, manufacturing, private equity and corporate finance. Skilled in Negotiation, Cash Flow, Budgeting, Business Planning, and Operations Management. Strong finance professional and qualified chartered accountant.


Gideon Gut-Silverman
FOUNDER, Executive Board Member
Ex-McKinsey & Co, Google, Stanford MBA, with extensive product and technology advisory experience to start ups, scale ups and large listed companies.
Ben Cheyne
Executive Board Member
Ex-Deloitte Ventures, mid-market private equity, chartered accountant, with extensive ‘software as a service’ investing experience, financial controller and funds management expertise.
Omar Varts
Executive Board Member
Ex-Deus ex Machina, senior general management and operations expert, with multi-national expertise in scaling global businesses, omnichannel retail turnarounds, takeouts, brand development and distribution.